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Welcome to a brand new reading vlog in which I’m reading this brand new mythological science fiction fantasy book called Song of the Trinity:

Hi hello! Welcome to a brand new reading vlog in which I’m reading this brand new mythological science fiction fantasy book called Song of the Trinity: The Broken Tusk. It is the sequel to The Rise of Kali and is one of the most entertaining books I’ve read so far this year!
Do you like reading science fiction fantasy? Mythological science fiction fantasy? What’s your favorite?
Let me know in the comments below. I’d love to hear from you!

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https://www.youtube.com/watch?v=2khJeGqcNiY

Top 10 bestselling Bharatiya Authors you should read their books in 2023

GLOBAL PR CONNECT (GPRC)
New Delhi [India], November 2: Authors are always an integral part of any cultured society. They not just stimulate our intellectual quotient but also create a positive impact in our society. With their sheer experience and craft of writing they portray a true picture of society. Their expertise not just helps us to understand ourselves better but also make a long-lasting impact in our lives. Keeping these aspects in mind we cannot ignore these bestselling authors who have helped in shaping our lives through their works.
Jyoti Jha: An HR-turned-Author, Jyoti Jha is an MBA by qualification and has been associated with corporates like; Infosys and Whirlpool in the past. After almost a decade of globe-trotting, she pursued her compelling passion of expressing through words and embarked upon the journey of exploring the field of literature. A Storyteller, Columnist (The Literary Mirror), Co-Founder (Today Digital News Magazine), and an esteemed winner of ‘The Times of India Write India Season 3’, she has authored the books, ‘The Realms of Human Emotions’, ‘Around The World Through My Lens’, ‘Aanandi’, and ‘Heart’s Sanctuary & Other Stories’. Speaker at the Times LitFest, Global Literary Festival Noida (AAFT-Marwah Studios), IITs, and IIMs, and an honourable Jury Member at the Kashiyatra IIT BHU, Jyoti Jha is a proud winner of several literary awards and accolades. Her books have garnered much appreciation from readers, prominent media houses, and the literary fraternity.
She contributes to both Hindi and English literature. Her Hindi book ‘Aanandi’ has been adapted for theatrical representation by Saimona Creation under Let’s Inspire Bihar and has been picked up to be made into audiobook by Pune-based Zankar Studio. Her poems have been published in International Anthology and Literature Festival Anthology. Her upcoming book is on Autism Spectrum Disorder. She is also working on translation of Sahitya Akademi Winner Dr Avinash Biniwale’s literary work ‘Iran- Paarashyaanche TeerthKshetra’ from Marathi to Hindi. Literary Awards and Features.
Shweta Mahendra: Shweta Mahendra, a transformative leader, empowers women in corporate and personal spheres. She is currently associated with Reliance Jio as Asst. Vice President in R & D Department.She fosters a balanced approach to professional and family life, advocating for equality, rights and justice. She is a polymath – a Technocrat, an author, has diverse interests in history, archaeology, ancient scripts, sociology, travel, fashion and fitness. She has done her engineering from IIT Roorkee, at the time when very few females used to opt for engineering. She has authored a book ‘Many Visions, Many Worlds’ available in Hindi and English bothy. She is a columnist in leading newspaper and magazines. She believes in One World, One God and One religion and focus on self-consciousness and ethics. Her columns and articles are based on the social, climate and spirituality.
She shares her own experiences in various dimensions touching the lives of commoners. She advocates that western philosophy is influenced from Indian philosophy, citing various examples from Bhagawad Gita and Vedas. With her own real life experiences she is a firm believer of afterlife and impact of it on our personality. She believes in Karma and She is an avid traveller specially to historical sites across world and India.
Dr Anand Gopa Naik: Dr Anand Gopal Naik is a seasoned serial entrepreneur , currently serving as the Managing Director of Beginup Research intelligence Private Limited Bangalore, Beginup marks its presence in the field of Analytics, Public Relations, Technology and education. He is the author of best selling novels- ’18 But Not Teen’ & A Self Help Business Guide ‘Startup Ladder’. He is also a recipient of Young Entrepreneur Award by none other than Shree Ratan Tata & Shree Narayan Murthy . Dr Anand is a motivational speaker and an inspiration to young entrepreneurs. He has delivered training to more than 40,000 students and corporate leaders in more than 150 institutions and companies across India.
His first book ’18 But Not Teen’ is a journey of his entrepreneurship at a very early stage even before the completion of his graduation. His Book ‘Startup Ladder: Steps Towards Successful Entrepreneurial Journey ‘ is a must read book for all aspiring entrepreneurs as well experienced business professionals. The book is a must read for every dreamer who dreams to create a unique path to walk on and taste the pleasure of success.
Prashant P Pandita: An engineer who loves to write, but is stuck in corporate world from last 26 years to cater to his worldly needs and desires. At present working as a DGM with one of India’s leading Automobile companies. Making a small beginning with sharing my views with the world, perhaps preparing myself for something bigger in this field. The Jehlum Boys is a fiction written by Prashant P Pandita. A fiction and revolves around two young Kashmiri best friends of different faiths whose lives change completely after the forced exodus of Hindus from the valley in Jan 1990. The book traverses through the journeys of these two friends after that fateful January night. While one is relegated to the life of a refugee in a camp in Jammu, the other becomes a militant. The boy in the camp gets himself out of his misery through education and reaches the US while the other friend lands in Pakistan. Yet through all their trials and tribulations both have not been able to take each other out of their minds. The story revovles around revolves how and why they meet again.
Vadhan: Sai Chandravadhan Bommadevara writes under the pen name of Vadhan. He is an English writing Indian author with five published books. It is his intention to unravel the stories, mysteries, poignances and wonders of India, one thriller at a time. While his first book, ‘Shatru’, published in 2015, is a prequel to his latest, ‘Song of the Trinity’ series, (published 2023) is a thriller based on the Puranas, Upanishads and Vedas, his second thriller, Agniputr, is based on a single stanza from the Yajurveda, succeeding in dovetailing ancient literature with the principles of quantum physics. His third book, Fear of God, deals with corruption and vigilantism and is soon to be made into a movie. His fourth book, The Vimana Transcripts, is a thriller based on ancient Indian temples and is rated as one of five top thrillers of 2021. A lawyer by qualification, Vadhan started his career as a constitutional lawyer, working and learning from some of the top lawyers of India.
He transitioned to regulatory compliance services back in the year 2000 and is considered a pioneer of regulatory compliance services in India. Currently, Vadhan is an executive director in one of the big four global consulting firms, leading regulatory compliance services for multinational and transnational corporations across 70 + countries. Hailing from the West Godavari District of Andhra Pradesh, born and brought up in the seaside metropolis of Chennai, having lived in Mumbai and for 18 years in Gurgaon, he has uniquely experienced different cultures and practices of India. He loves sports, movies, music, mountains and the ocean and of course, reading. His wife, his toughest critic, is an artist and candlemaker. His son is a budding movie and theatre actor and daughter, working in an accounting firm abroad, is an amateur gamer and artist. His four extremely playful canine children live with him.
Aaira Kaurr: Aaira Kaurr, a guiding light in the realm of self-love, is also the creative mind behind Self-Love Jewels, a spiritual jewelry collection that seamlessly blends her passion for design with her profound knowledge of spirituality cultivated over more than a decade. Kaurr’s mission is to lead people on a path of self-improvement that encompasses physical, emotional, mental, and spiritual aspects. With her Self-Love Lifestyle philosophy, she helps individuals in their quest to become the best versions of themselves. Aaira Kaurr’s love for life and her dedication to promoting self-improvement shine through in her work. She is an ardent traveler, a listener of stories, a dancer, and a connector of people. Her experiences and interactions with people from diverse backgrounds have enriched her perspective and have been instrumental in shaping her journey. What sets Aaira Kaurr apart is her passion for designing jewelry with a spiritual touch. Self-Love Jewels is a testament to her dedication to combining the aesthetics of jewelry with the power of spirituality.
Her collection is a powerful fusion of frequencies and sacred geometry, resulting in dynamic energy tools that are designed to heal, energize, and manifest Divine Energy. One of the remarkable aspects of Self-Love Jewels is that it doesn’t merely serve as an accessory but as a conduit for positive energy. These exquisite pieces not only encourage the flow of energy but also support the wearer in maintaining a strong energy field, often referred to as an Aura. They are also designed to shield the wearer from negative energies, creating a positive and uplifting environment.
Arunimaa Sinhaa: Arunimaa Sinhaa, an educator, healer, author and Ted Speaker is a woman with a mission. Living through spiritual experiences, she is guided to help the feminine voice emancipate and flourish. A healer of multiple modalities, such as meditation, Angel Healing, Reiki, Advanced Ho’oponopono, Tarot card Reading and Yoga to name a few, Arunimaa’s research on relationship issues through past life regression is a reason for many women to awaken to their own potentials. She inspires and assists new women authors to structure and grow their content through the spiritual path. She has also launched advanced healers in the community. Her books deal in the realm of divine love connections. Understanding love and life purpose and helping others do the same is her life mission.
Her popular book ‘An EmBbarrassing Love Story’ is about a spiritual love connection, which has manifested in the present life at a huge age gap and community difference between the lovers. How do the lovers deal with the present day challenge? Are they able to recognise each other? The book offers a true story that is overwhelmingly miraculous. “Do twin flames exist?” is the subheading, the book promises to answer. The sequel of the same is about to be released soon.
Dr. Anandajit Goswami: Dr. Anandajit Goswami is a Research Fellow with the Ashoka Centre for People-centric Energy Transition, Ashoka University and has been a Director, Professor at School of Behavioural and Social Sciences (SBSS), Manav Rachna International Institute of Research and Studies (MRIIRS). He obtained his PhD in Energy Policy from TERI School of Advanced Studies and Masters in International Trade and Economics from Jawaharlal Nehru University. He was a faculty at the TERI School of Advanced Studies and has led projects supported by United Nations Conference on Trade and Development, UKAID, Asian Development Bank, World Bank. He was also based in United Nations Economic Cooperation for Africa, Addis Ababa where he led the TERI-Africa Initiatives. He has extensively been involved with the Atomic Energy Commission, Government Ministries, Indian Railways and has advised them in several important policy decisions through his research work and projects related to SDG1,2, 3, 4, 7,8,10, 16, 17. He has also worked as a leading consultant to Niti Aayog, UNIDO, Copenhagen Consensus Centre, WWF India, WWF Uganda and has advised the Government of Rajasthan, Punjab, Himachal Pradesh in state level energy policy making and transition for future. He has published 40 peer reviewed Scopus and Web of Science International Publications,13 books which includes 3 award winning books, 7 fiction books, 3 reference books and has supervised one PhD thesis, three are under completion and has successfully completed 14 Master Dissertation Thesis.
He has been leading his Philanthropic Foundation – “TOHRI Foundation” which has been chosen as one of the 20 best start ups of 2023 for working in the space of SDG1,2,3,4,5, 12, 16, 17. He has been an Ambassador of Anti-Tobacco campaign of NADA Foundation across states and has been recognised by All India Human Rights Council, Child Rights and You, WWF India for his contribution in the space of Human, Child and Animal Rights in India. He has also contributed to climate action movements of Extinction Rebellion, POP Movement, Fridays for Future through his music for sustainability movement. He has been acknowledged by Jashn-E-Adab for his musical contribution to an unique poetry-music theatrical called -“Yuhi Sath Sath Chalte”. Currently he is in the process of releasing his upcoming Novel – “Prannath” and curating a mega book project on Climate Action and Justice called -“A Green Day” which will be published by Hachette India in April 2024.
Naseha Sameen: Naseha was born in Silver City Cuttack, which tempers the soul with resilience. In the late 90s, the city was yet to experience the full-blown invasion of mobile. Load shedding was common. People adjusted their work schedules to the load-shedding time. Extended families usually had a common yard, where stories were told in the dim light of stars and lanterns. Naseha’s love for stories originates from here. A series of events took away the career she had been planning for. She did the unexpected and moved to Gurgaon to take up a job at Call Center. That was some eighteen years ago. Joined as a frontliner, she has worked her way up the ladder. She found analytics and data science as an extension of her passion for storytelling.
She has been delivering operational efficiency by challenging the Status Quo and providing Thought Leadership. Her expertise lies in Optimizing the Cost, Consulting to improve efficiency by implementing strategic programs to ensure the transformation of business processes on the bedrock of analytics, data modeling & Change Management, LEAN/Six Sigma Approach. Her work is to ensure business Continuity & improvement of the KPIs and drive a culture of improvement, data advance data science, including AI/ML and Automation. Her expertise is in building departments and talent pipelines to suit business needs, planning the sustainability of existing and new solutions, and transforming processes for NVA and defect identification and minimization. Today, Naseha is a Site Leader in an MNC, overseeing the European and Far East region’s planning, data modeling, strategies, and process automation and optimization.
Souvick Mukherjee: Souvick Mukherjee is an IT expert who has two books to his credit. Hailing from West Bengal, Souvick has peened various literary pieces that are loved by readers all around the country. Debuting with “The Unforeseen Dilemmas” in 2016 Souvick Mukherjee forayed into the field of literature fulfilling his long-time college dream of witnessing his name in the ‘About the Author’ section. He did not just write for pursuing a fancy college dream, but he produced another masterpiece, “The Butcher’s Pets” three years later. Souvick who is very much influenced by the basic human emotions which is quite evident in his writings is going to release his next masterpiece very soon.
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Celebrating Authors and an insight into their Journey

September is celebrated as Reading Month and here are 8 Authors and an insight into their Journey as celebrated authors.

1.The Heir Apparent by Mr Devi Raghuvansh

Author Mr Devi Raghuvanshi has published 20 books ranging from romance to adventure to Indian mythology including 3 best sellers and now he feels if he didn’t write, he would be missing something in life. He also enjoys the company of bestselling poets and authors. His books have dealt with various human emotions and tend to revolve around the trials and tribulations of his woman protagonists.

Mr Devi Raghuvanshi is a graduate Engineer from National Institute of Technology, Bhopal. He has a virtuous academic and professional background of over 40 years in Government, Private and multinational companies. He has been Chief Engineer of 5-star hotels, General Manager for a multinational contracting company and finally as Head of MEP (Mechanical Electrical and Plumbing) division of the biggest real estate developer of India, K Raheja Corp. In this industry, he is considered as the last word in air conditioning and Refrigeration. He has, to his credit, a marked contribution in creating Mind Spaces in Airoli, Mumbai, Inorbit and Shoppers stop, Hyderabad, and Bangalore, Renaissance, Taj Bandra, Centaur Hotels.

2. A WALK IN MY SHOES by Ritesh Karnani

Author Ritesh Karnani’s maiden novel ‘A WALK IN MY SHOES’ is all about the engineering life love story filled with twists and turns.The book is all about Discovering the story of friendship, love, romance, betrayal and destiny by walking in shoes of Rounak. The story is filled with many mixed emotions like ROMANCE, HAPPINESS, ECSTASY along with heartache, disappointments…..Numerous questions, numerous answers. But one constant, LOVE.

Ritesh Karnani is a first-time author, born in Assam and brought up in Bikaner, Rajasthan. By profession Ritesh is an engineer, indulged in his family business and his maiden novel ‘A WALK IN MY SHOES’ is all about the engineering life love story filled with twists and turns.

3.You Cannot be Soooo right by Anuradha prasad

Author Anuradha Prasad has come up with her fourth book ‘You cannot be soooo right.’Anuradha Prasad is an artist, speaker and an author. She has worked with and published thousands of articles with top newspapers and magazines. She has a PhD degree in English literature from Mumbai University and was on the cover of Times Westside Plus and several notable publications. Two Winters and 365 days , Coming Back Home, Raindrops and Caterpillars were her previous books. She often deals with internal struggle and self discovery in her books. While the Statesman , News Today and The Pioneer listed her books as outstanding, the newspapers like – News Now, Asian Age, Asian Chronicle, Deccan Herald, Deccan Chronicle describe her as a writer of metaphoric expressions. Dainik Jagran, Sandhya Sakal, Panjab Kesari, Story Zen view her books as deeply expressive and stirringly imaginative. Blogging , reading, observing nature, travelling, listening to music, active parenting, watching Bollywood movies are her passions.

4.MYLA: Resurrection by Arjun Rao

Arjun Rao, an entrepreneur in the sports and entertainment industry, recently released his second novel in The Myla Series, the story of a strong, motivated, army-trained covert operative who takes it upon herself to right the wrongs in Indian society. Following her opening battle against the Indian underworld in Kerala and Tamil Nadu in his first novel titled, “MYLA: INSURRECTION”, the second book details Agent Myla’s continued battle against the underworld in a new mission of horrors. Set in Mumbai, the story is about Myla’s realisation that the underworld is everywhere, at every level of society, raping and pillaging Indian society at will. MYLA: Resurrection is a stark look at crimes against women, the horrors of prostitution and the underworld’s role in the evils of Indian society.

5. Song of the Trinity: The rise of Kali,’ by Sai Chandravadhan Bommadevara

Sai Chandravadhan Bommadevara, writing under the pen name Vadhan, is an author who skillfully weaves the rich tapestry of stories, based on Indian mysteries, poignances, and wonders. He intends to unravel the ancient culture of India across all its regions, one book at a time.Vadhan is leaving an indelible mark on the literary world with his five published books. His debut work, ‘Shatru,’ is a riveting thriller inspired by the ancient Puranas, Upanishads, and Vedas. Following this success, he delved into the depths of the Yajurveda and dovetailed it into quantum physics and law for his second book, ‘Agniputr’.

In ‘Fear of God,’ Vadhan masterfully explores the themes of corruption and vigilantism, offering readers a thought-provoking and action-packed narrative. His fourth book, ‘The Vimana Transcripts,’ has garnered widespread acclaim, as it combines the allure of ancient Indian temples with a gripping thriller plot. Recently, Vadhan launched his latest fantasy thriller, ‘Song of the Trinity: The rise of Kali,’ inviting readers to embark on an epic adventure, filled with mythical elements and profound storytelling about the end of Kaliyug and the supreme villain, Kali, Lord of Kaliyug.

6. Spiti to Scotland by Bhupender Gupta.

Join him in reawakening the unquenchable desire to explore this ever-changing world, with its rich tapestry of wonders unfolding even as you read every word written by author Bhupender Gupta. The author’s fourth masterwork – to be released soon – chronicles his astounding trip to the white continent – of ‘Antarctica’. His debut book, ‘Travelogue Across Hemispheres,’ captivated readers worldwide garnering outstanding ratings, a testimony to the unwavering credibility the author has acquired. His second and third works, ‘Traverse Canada’ and ‘Spiti to Scotland,’ further solidify his standing, attracting readers with their engaging narrations.With a firm dedication to ensure that every reader reads and lives via the author’s experiences, he continues to travel the world, collecting scattered gems of our glorious planet to share with you.

A flair for business, a degree in technology, and a flurry of professional responsibilities prompted him to postpone his passion for travel. But, by coincidence, a fascinating new chapter has begun and is pleasantly unfolding. On exhilarating travels, armed with a pen and a camera, he has grown to firmly believe that the student within should never stop growing, irrespective of age. His new commitment takes him to exotic places, and his intricately composed photographs display unique descriptions of the flora and fauna of those places. The immense wealth of nature has turned into a rich and easily accessible source of inspiration.

7.The Panther’s Ghosts by Ajit Menon

Author Ajit Menon’s spy series, ‘The Panther’s Ghosts’ takes the spy verse genre to another level.Author Ajit Menon’s book, ‘The Panther’s Ghost – The Beginning’ Published by Bloomsbury, is now a best seller in the Indian Spy genre. Rated as the ‘Top -15 must-read books’ for 2023, the book is inspired by real-life incidences of Indian covert operatives who proactively execute false flag missions in enemy states following India’s new Defensive Offence doctrine. The book is dedicated to the unsung heroes of India who live and die for the nation but never get recognized or heard of. This racy spy thriller takes you on a roller coaster ride through different countries, unveiling one mystery after another in an easy-to-understand narration. The book is a dramatized & fictionalized version of what happens in the real spy world. Ajit says, “The fictionalization ensures that our unsung heroes get a larger-than-life status which they truly deserve.”Ajit Menon, who dropped his cushy corporate job to follow his passion for writing has been rated in the ‘Top 12 inspiring writers of 2023’. Ajit classifies his books under the ‘Real Reel’ category as the stories he writes are inspired by ‘real’ life incidents and the narration is like watching a ‘film reel’.

8.Love is War, War is Love by Alfred Quinsay

Alfred Quinsay is an eminent author, a Certified Management Consultant, CPA, and MBA. With his efficient grip in the corporate world, he wrote more than 5 books consisting of real-world business scenarios which are very attention-grabbing. His latest book, Love is War, War is Love serves a fresh perspective on romance, politics, and business.Alfred Quinsay found his knack for writing novels when he was in his early twenties. He completed his first book after about a year but decided not to get it published because of fear of embarrassment from peers. Being young and inexperienced, he also lacked the resources and connections that time so he thought it best to pursue other practical endeavors. In 2012, he contemplated going back into writing contemporary novels which depicts real-world experiences. Despite his regular job which took so much of his time, he was able to complete his first official novel, The Essence in 2014. From then on, he never looked back and returned to writing books with more passion and resilience.

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‘The Song of Trinity: Rise of Kali’- Good vs Evil

The Song of Trinity: Rise of Kali’ written by Vadhan is an epic fantasy novel that takes the readers into the intriguing world of fantasy founded on Indian mythology. Authored by bestselling author, Vadhan, the book promises thrill-a-minute until the end. It is a perfect blend of thought-provoking fantasy, mythology, and science fiction, with almost perfect character development and genuinely magnificent world-building.

A special mention is required for world-building. Vadhan has raised the bar by building not just one but two worlds in the first installment of the book. The ‘Underfabric’ is dark and dreary, while ‘Venuprabhaband’ is heart-rending as a dying world. Both worlds create that sense of impending doom. The terrestrials of Venuprabhand and their peculiarities make for a fascinating read.

Mythology attracts especially when it is combined with science fiction. In Song of the Trinity, ancient Indian mythology co-exists with science fiction. Maybe the conjoining is befitting because Indian mythology is also considered by many as an ancient science. The magic in the book dovetails so wonderfully into science fiction because mythology paves the way for it.

the Kali, lord of Kali-yug, wants the universe at any cost. Stuck in an impregnable prison, he plans his escape and the ultimate destruction of the Parabrahman.

Against this backdrop, and a villain who can kill just by looking at you some extraordinary characters come into play. The cursed and brooding warrior from a different time fighting his demons. The one-of-a-kind Demi-God with powers new and untested, facing his angst and enemies alike, the rap-singing and ill-tempered sage with a mysterious past, the extraterrestrial orphan whose whole world is destroyed just to kill him. This motley crew must fend off evil while the gods are sorting out their infighting. Edge-of-the-seat action, cut-to-the-chase and exciting writing style, a unique, wide-canvas storyline that involves elements of fantasy and science fiction, not to mention humor that lightens the read, all of it makes this novel a must-read for fans of mythology, fantasy, and science fiction.

Book: Song of The Trinity: The Rise of Kali

Author: Vadhan

Publisher: Prabhat Prakashan

Price: INR 308

Pages: 324

10 Must Read Author And Books Of 2023

Sai Chandravadhan Bommadevara, writing under the pen name Vadhan, is an author who skillfully weaves the rich tapestry of stories, based on Indian mysteries, poignances, and wonders.Vadhan is leaving an indelible mark on the literary world with his five published books.  Recently, Vadhan launched his latest fantasy thriller, ‘Song of the Trinity: The rise of Kali,’ inviting readers to embark on an epic adventure, filled with mythical elements and profound storytelling.
His ability to using image building tools to ‘show rather than tell’ his story to readers is more than evident in Song of the Trinity. The book has, less than two months from release, already garnered rave reviews from influencers, literary magazines and national newspapers.

Book Cover as an Effective Marketing Tool

There is an age old idiom that goes, ‘Don’t judge a book by its Cover’. It means Don’t judge anything merely by its appearance. In most cases today, it is true for covers of books that I have picked up barring a few. Which only goes to say how poorly book covers are designed.
When an established author announces the release of his book, it is easy to sell. The author has fans, lovers of his literature, PR agents and many more invested in his success. But that’s not true for a new author whom the market doesn’t know.
Generally, (and there may well be exceptions to the rule) new authors do not possess deep pockets nor the acquired nuances and skills to market their books. They compete against a multitude of new and established Indian and international authors. Unless they are renowned, selling a book is pretty tough.
If you take a platform or e-marketplace like Amazon, the customer is there to check out a lot. He can give you a maximum of five seconds for your product unless…it catches the eye…and fires his imagination. An author’s lead time therefore is five seconds. That’s it. In that time, it is up to him or her to capture the attention of the customer. There is no one-on-one, face-time or talk-time. Just 5 seconds to visually appeal to the reader.
It is in this perspective that an author should evaluate the cover for his book. And for God’s sake, forget about someone not judging the book by its cover. It doesn’t apply to the modern market where the cover is the first pitch for a sale.
The concept of the book shop is failing in India. Not because people have stopped reading but because of e-marketplaces and the steep hike in real estate prices. A classic example of that is Reliance Time-Out (Part of the erstwhile Anil Ambani group). I loved the place, my wife and I used to browse books there for hours, what with the coffee shop and great nooks to settle down with a book. We were one of those shocked couples who kind of reduced the frequency of going to a mall after they closed Reliance Time-Out. This is true of many book chains that have closed down or downsized their presence.
Where does that leave a first-time or lesser known authors? Also, bookstores, to monetise their space, demand money for front line/ prime display of books in various forms and shapes. It’s cool, I think it is a great business idea but that doesn’t help the authors. The costs are pretty steep. In the normal course of things publishers put up two to three books per store for each author they print, which the store will retain for a week and then return if not sold. How will they be sold if they are in the back of the store in a half-hidden aisle. Readers will browse, I can vouch for that and even then, the first thing that attracts them is the cover of the book, especially if they don’t know the author.
With physical stores inaccessible or too far apart and with their entire prime display space occupied by best selling authors and purchased space, the only place left is the e-marketplace, platforms like Amazon and Flipkart. At least, books are displayed by genre there. One can pull it up and when the customer does that, it’s the power of the cover that holds the attention. Believe me, names, stories and blurbs come later. The customer will first stop for the cover and that is how it becomes relevant to judge a book by the cover. I’ve come across people in the industry saying it really doesn’t matter what the cover looks like. I don’t agree with that. The covers of every one of my books depict the story. It should carry an impact. If the cover doesn’t come out right, your cover designer will say stuff like, ‘it’s ok, the audience will not judge the book by the cover’, etc and so forth. That is hogwash on many levels. For the reader to read the book he must buy it. To buy it, he must get attracted to it. He has given you five seconds to convince him and all you have is your book cover. So then, go for it! Make it the best you can.
Vadhan is a lawyer, executive director in one of the big fours and author with five published books and many manuscripts, some completed and some commenced. His latest book, Song of the Trinity: The Rise of Kali is out. Get your copies in Amazon, Flipkart or in any major bookstore across the country.

Song of the Trinity’ is a book beyond fantasy

🗞 📚 Writing as an agent of change presents realities and mysteries that shake the very core of our BELIEFS.

That is why I wanted to pick up a book that would change my thinking if not society at large.

I wanted to find an author who could weave fact into fiction. Someone who could convey social evils and issues we face through his works.

An author whose works extend beyond fantasy and worlds carved just to attract readers.

Recently, I found the best one!

📚Finding the perfect author

Bommadevara Sai Chandravadhan, popularly known as Vadhan has been recognized as a change-maker for all the right reasons.

Born and brought up in Chennai, living in Gurgaon for the last 18 years, a lawyer by profession, he has written books that have awed readers.

His journey hasn’t been a fancy ride but what he has created and crafted through the years is worth applauding.

Finding an author with a diverse background who could add new flavours to my bookshelf was nice!

Do check out his new book ‘Song Of Trinity: Rise Of Kali’

📢 📰 📚 In the next edition of my weekly column in ‘The Daily Guardian’ I talk about ‘Song of the Trinity’ , author Vadhan
and more…

Do give it a read and let me know how I can get better😊

📰Article in comments

📚 I shall try to report sincerely from the world of books in the future as well and hopefully keep you all entertained 🙂

📰 Do feel free to suggest topics as well that you would like to read about in my future news columns

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